Digital markets are realigning fast around genAI search, shifting platform power, and evolving retail dynamics. Here are 10 charts that outline the trends digital leaders must watch in 2025 and beyond.

This deck covers:

• Digital advertising shifts, including the triopoly’s waning digital power and retail media network fragmentation
• Consumer adoption of and trust in genAI, plus the unprecedented growth rate of AI search advertising
• Ecommerce penetration patterns across categories

This deck can help you:

• Develop media strategy, allocate budget for campaigns (brands, agencies)
• Develop commerce strategy (retailers, brands)
• Showcase opportunities to customers (solution providers)