The news: Twenty-seven percent of CMOs hesitate to adopt generative AI, with many believing their investment hasn't yet paid off, per Gartner.

21% of organizations surveyed have adopted genAI only in a limited capacity, while 6% don’t use the technology at all. Only 4% stated that their entire team was using genAI, and another 21% of IT leaders do not use AI agents due to reliability concerns, per The Wall Street Journal.