The news: Adobe rolled out its Firefly Video Model generative AI (genAI) creation tools, which are available now in beta through Premiere Pro.

• The first feature, called Generative Extend, can lengthen a video clip by two seconds or extend ambient audio by up to 10 seconds.
• Premiere Pro also added text-to-video and image-to-video tools, which can each create up to five seconds of content.