The trend: Affiliate marketing is poised to pass $10 billion in the US this year and reach nearly $16 billion by 2028, according to our forecast. This rapid growth is being driven by increased ecommerce, a rise in digital buyers, and expanded budgets from brands looking to boost online sales.

Growth drivers:

• As brands turn to affiliate partnerships to reach online shoppers directly and cost-effectively, investments in affiliate marketing are accelerating. With more consumers embracing digital purchases, affiliate marketing provides brands a key entry point to reach specific consumer segments.
• Companies across sectors are expanding their affiliate marketing budgets, recognizing its strong ROI potential. The fashion, electronics, and home goods sectors especially are leaning heavily into affiliate programs to drive high-quality traffic and measurable sales growth.