Key stat: Google Chrome controls 73.2% of worldwide internet traffic, more than five times the combined share of all non-Safari competitors, according to an October survey from StatCounter.

Beyond the chart:

AI companies are building engagement through apps, not browsers. ChatGPT mobile users open the app 7.8 times per day, surpassing the top browsers and search engines, according to Sensor Tower.
Meanwhile, consumers remain skeptical of AI-powered browsing experiences. Nearly 70% of US adults are not interested in AI-powered shopping assistants, according to a September 2024 EMARKETER and CivicScience survey.

Use this chart: Drop this into your next AI product strategy deck to temper expectations around agentic browser adoption. Use it to show stakeholders why even well-funded AI browsers like Atlas, Dia, and Comet face uphill climbing. Chrome's grip on user behavior is the moat these newcomers must cross.

Related EMARKETER reports:

Tech Trends to Watch in 2026 (EMARKETER subscription required)
A Marketer's Guide to AI Agents 2025(EMARKETER subscription required)

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