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Learn More →AI Agents and the Consumer Journey
How AI Could Change How We Find and Buy Things
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Table of Contents
Executive Summary
AI Agents and the Consumer Journey
How will agents change the consumer journey by the end of the decade?
Technology and consumer interest will determine which scenario happens
What are the implications for advertisers and publishers?
EMARKETER Interviews
Sources
Media Gallery
About This Report
AI agents are here, but they’ve had little effect on the consumer journey so far. That should change by the end of 2028.
Table of Contents
Executive Summary
AI Agents and the Consumer Journey
How will agents change the consumer journey by the end of the decade?
Technology and consumer interest will determine which scenario happens
What are the implications for advertisers and publishers?
EMARKETER Interviews
Sources
Media Gallery
AI agents are already helping businesses manage their workflows, but more advanced consumer-facing versions are coming. This report will look at how these agents will change how people discover, consider, and buy products and services.
Key Question: How will AI agents change the consumer journey?
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authors
Yoram Wurmser
Contributors
- Jacob Bourne
- Analyst
- Rahul Chadha
- Director, Report Editing
- Nikolai Dineros
- Blake Droesch
- Vladimir Hanzlik
- Executive Editor and SVP, Content
- Chris Keating
- Penelope Lin
- Director, Data Visualization
- Emma Noyes
- Graphic Designer, Data Visualization
- Carina Perkins
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