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AI and the Creator Economy
Ambivalence Prevails Despite Strong Adoption Among Creators and Marketers
Creator economy stakeholders have conflicting feelings about how AI will impact their work and business outcomes. Even as most creators and marketers have adopted AI tools, challenges related to governance, accessibility, and implementation are holding many back from unlocking the full potential of AI.
Key Question: What are the current use cases for AI in the creator economy, and do they align with what creators and marketers need?
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Key Stat: Most (66.4%) marketers who work with creators believe AI has at least somewhat improved their outcomes. But a sizable share (27.5%) believe it has had no impact, per December 2024 data from Influencer Marketing Hub.
This report can help you:
- Develop media strategy (brands and agencies)
- Showcase opportunities to customers (agencies and solution providers)
- Develop go-to-market strategy (solution providers)
authors
Jasmine Enberg
Contributors
- Vladimir de Leon
- Chart Editor
- Madan Kumar
- Copy Editor
- Minda Smiley
- Tracy Tang
- Senior Researcher
- Matt Torpey
- Senior Chart Editor
- Paul Verna
- VP, Content
- Yoram Wurmser
- Principal Analyst
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