The news: AI’s energy demand is exploding and straining infrastructure.
More powerful AI, complex agents, and viral generative AI (genAI) trends could overload aging infrastructure.
AI’s looming energy crisis: Microsoft, Meta, and OpenAI plan to invest over $500 billion in new AI data centers, which are two or three years away from providing capacity. Smaller firms must rely on older systems.
The mounting cost of AI:
But who pays? Tech firms rarely reveal model-level energy use or emissions. This lack of transparency leaves regulators and the public in the dark about AI’s true energy and climate toll.
Some utility companies are cutting quiet deals with tech giants—offering discounted rates or guaranteed power for AI data centers. The catch: Consumers may foot the bill. A 2024 Harvard report on Virginia utilities estimated residents could pay $37.50 more per month due to these subsidies.
Our take: While Big Tech races to build capacity, the true costs of AI’s escalating environmental and energy impact could take a toll on consumers’ wallets as well as communities faced with reallocating already-limited water supplies to data centers.
This content is part of EMARKETER’s subscription Briefings, where we pair daily updates with data and analysis from forecasts and research reports. Our Briefings prepare you to start your day informed, to provide critical insights in an important meeting, and to understand the context of what’s happening in your industry. Non-clients can click here to get a demo of our full platform and coverage.
You've read 0 of 2 free articles this month.
One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844
1-800-405-0844sales@emarketer.com