The news: Alibaba’s Singles Day sales are off to a flying start, the retailer said, as shoppers took advantage of early deals to snap up products ranging from beauty to electronics to sportswear.

Apple sold more than RMB 1 billion ($141 million) worth of products in the first five minutes of the sale, according to Alibaba’s Taobao and Tmall Group, thanks to steep discounts on the iPhone 16 and other items.
Lululemon athletica, Nike, adidas, and The North Face were among the 12 top sports brands to record over RMB 100 million ($14.1 million) in sales in the first hour, helped by strong demand for health- and wellness-related products.

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Alibaba highlights promising preliminary Singles Day results amid difficult retail environment

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