The news: Amazon is offering $5 flat-rate international shipping to eligible addresses in Argentina, Aruba, The Bahamas, Cayman Islands, Ecuador, and Trinidad and Tobago. The offer is available across a wide range of products including beauty, toys and books, and PCs and accessories.

Why it matters: Amazon appears to be turning to the same low-cost shipping playbook it used to gain share in Brazil and Mexico—markets dominated by Mercado Libre.

Mercado Libre dominates the ecommerce market in Argentina; we expect it will account for 66.5% of the country’s online sales this year.

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Amazon challenges Mercado Libre in Argentina with low-cost international shipping

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