The news: Amazon Ads debuted three new connected TV (CTV) ad formats for Prime Video as part of the lead-up to its 2025 Upfront presentation.

• The first format uses AI to strategically place ads when video content is paused, ensuring the ad is tailored to what the viewer is watching.
• The second enables viewers to add products to their Amazon cart while ads play on their streaming device—for instance, a product in an ad will show an “add to Amazon cart” button in the corner.
• The final update allows viewers to take action on ads for brands that aren’t sold on Amazon through a “send to phone” button, allowing the viewer to opt to have more information sent to their phone.