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Explore our Research →AI ads win over millennials, but Gen Z still isn't convinced
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OpenAI's app partnerships helps brands lift engagement with curious chatbot users
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Bad creative kills an agency pitch faster than a mismatched budget
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Mar 11, 2026
Survey points to Gen Zers’ outsize interest in prediction markets
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Mar 11, 2026
Retailers are stress testing the economics of ChatGPT ads
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TikTok invests in user engagement, small business ads with new local feed
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Marketing specialists land in top 10 jobs at risk due to AI in Anthropic study
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OpenAI turmoil raises reputational stakes for brands
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Learn More →Amazon Prime Day 2025
With This Year’s Four-Day Tentpole Event, Amazon Raises the Stakes and Expands Its Dominance
About This Report
A new four-day format for Amazon’s tentpole event will shake up the playing field.
Amazon Prime Day will enter a new era in 2025 as a four-day event, reclaiming momentum from competitors and capturing three-quarters of US ecommerce sales during the period.
This deck covers:
- Our Prime Day 2025 forecast
- How consumer behavior is shaping up around Prime Day 2025
- Key opportunities for brands
This deck can help you:
- Develop commerce strategy (retailers and brands)
- Develop media strategy (brands and marketers)
authors
Sky Canaves
Contributors
- Suzy Davidkhanian
- VP, Content
- Blake Droesch
- Brian Lau
- Senior Forecasting Analyst
- Wendy Malloy
- Director, Reports Editor
- Emma Noyes
- Graphic Designer, Data Visualization
- Naomi Rebuelta
- Copy Editor
- Matt Torpey
- Senior Chart Editor
- Emman Velasco
- Chart Editor
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