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Amazon looks to expand Prime by targeting younger shoppers and rural households

Article by Zak Stambor  |  Jun 6, 2025
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Amazon looks to expand Prime by targeting younger shoppers and rural households
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Topics
Retail Ecommerce Sales
Consumer Behavior
Loyalty
United States

The opportunity: Amazon Prime is massive. With over 200 million global members and an especially dominant presence in the US, it’s deeply embedded in the American retail landscape. Our forecast shows 3 in 4 US households, or 99.8 million, are Prime members.

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