The news: Amazon is testing shoppable video ads within its Rufus AI shopping chatbot, expanding beyond text-based placements. 

These ads appear alongside AI-generated responses to queries, offering brands and advertisers a dynamic way to engage a captive audience. 

Early tests suggest Rufus ads occupy about 1% of search budgets—a very small portion of ad placements compared with other search options—but video’s visual appeal could drive higher conversions, per Adweek.