Key stat: 50.3% of US grocery shoppers say they'd use in-store digital tools if instant savings and coupons were exclusive to those tools, according to July 2025 data from Amazon Ads and EMARKETER.

Beyond the chart:

• 45% of US adults use a loyalty digital/mobile app with their primary grocery store, according to July 2025 data from VTEX and Dynata.
• Instacart launched Cart Assistant in November 2025, an AI tool that handles meal planning and budgeting while learning shopper preferences, as grocers compete to make their apps essential.

Use this chart: Retailers and marketers can use this data as justification to put instant savings front and center in their app. Grocers can plaster app-only promotions on in-store signage and at checkout to convert physical shoppers. Meanwhile, CPG brands can fund targeted digital coupons that deliver both app downloads and product trials.

Related EMARKETER reports:

• US Ecommerce Forecast 2025 (EMARKETER subscription required)
• Private Label Brands 2025 (EMARKETER subscription required)

Methodology: Data is from the October 2025 Amazon Ads and EMARKETER Survey titled "Future of Grocery." 1,320 US adults ages 18+ were surveyed online during July 2025. All respondents identified themselves as grocery shoppers.