Key stat: 66% of US adults are unaware of, haven’t used, or aren’t interested in augmented reality (AR) shopping apps as of January 2024, according to a January 2025 EMARKETER and CivicScience study.

Beyond the chart:

• AR shoppers will make up 15.3% of the US population in 2025, EMARKETER forecasts.
• 85.0% of mobile AR users in the US are accessing AR via social platforms, according to a May 2024 EMARKETER forecast.

Use this chart: Marketers and retailers can use this chart to recognize the current impact of AR shopping apps in relation to consumers' attitudes towards using them.

Related EMARKETER reports:

• AR and VR Are Reshaping the Future of Consumer Engagement (EMARKETER subscription required)
• Tech Trends to Watch in 2025 (EMARKETER subscription required)

Note: Data was provided to EMARKETER by CivicScience. This data is being featured as part of our special coverage of AI in Commerce.

Methodology: Data is from a January 2025 EMARKETER and CivicScience study, conducted by CivicScience. The study draws from multiple data sets, generated by ongoing online surveys of US adults ages 18+. Data from all sets is weighted according to the US Census.