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B2B Video Marketing in 2024
Combining Video With Social Media Content Leads to Marketing Success
Video is vital in B2B marketing, with short-form social media videos proving highly effective. Marketers plan to boost video content distribution in 2024, especially on LinkedIn and YouTube. Video is key to user-generated content (UGC), influencer marketing strategies, and engaging younger buyers. AI enhances video production efficiency, improves ROI, and streamlines efforts, though the quality must improve. Challenges include success measurement, budget constraints, and time limitations.
Key Question: How can B2B marketers adapt their strategies to take advantage of video for better marketing performance?
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Key Stat: In 2024, 41% of B2B marketers plan to increase their distribution of video content.
authors
Kelsey Voss
Contributors
- Ross Benes
- Senior Analyst
- Nikolai Dineros
- Heather Sprung
- Senior Editor
- Tracy Tang
- Senior Researcher
- Yoram Wurmser
- Principal Analyst
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