Banking Trends to Watch in 2024

BaaS, GenAI, TikTok, X, and Digital Wallets Will Reshape the Market

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About This Report
Dramatic shifts are in the works for 2024, as BaaS, social media players, genAI, and new digital wallets reshape the banking landscape. Our top trends explore what’s in store.
Table of Contents

The banking industry will face a gauntlet of challenges in 2024, as soaring interest rates, rising delinquencies, unpredictable inflation, and stringent capital requirements threaten to accelerate shrinking profit margins. Meanwhile, social media platforms are turning up the competitive heat and generative AI (genAI) disruption looms large.

authors

Tiffani Montez, Maria Elm, David Morris

Contributors

Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Jasmine Enberg
Principal Analyst
Amy Rotondo
Director, US Research
Yoram Wurmser
Principal Analyst
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