The news: Philadelphia Eagles’ exclusive banking partner Firstrust Bank—a $5.2 billion financial institution (FI) based in the Philadelphia region—has made the most of the NFL team’s success, per The Business Journals.

The strategy: Firstrust signed an eight-year contract with the team in 2020, per The Business Journals. And since then, the bank has boosted its brand through Eagles-related marketing, including:

Branding its website around the partnership, and updating it to highlight the team’s Super Bowl win

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How banks can make the most of a major sports partnership

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