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Learn More →Beauty Ecommerce 2025
How Brands and Retailers Can Reignite Momentum
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Table of Contents
Executive Summary
Cosmetics and beauty remains one of retail’s fastest-growing categories
More beauty sales are moving online, but at a moderate pace
Competition across channels is intensifying as retailers seek a slice of the fast-growing beauty pie
Amazon is a force to be reckoned with in the beauty space
The beauty path to purchase is becoming more complex
Amid an uncertain future in the US, TikTok Shop is emerging as a potent partner for beauty brands
Gen Alpha is rising to meet Gen Z as influential beauty consumers
Sources
Media Gallery
About This Report
Beauty’s run of strong retail sales growth is winding down, but new audiences and sales channels will offer opportunities for savvy brands and retailers to regain momentum.
Table of Contents
Executive Summary
Cosmetics and beauty remains one of retail’s fastest-growing categories
More beauty sales are moving online, but at a moderate pace
Competition across channels is intensifying as retailers seek a slice of the fast-growing beauty pie
Amazon is a force to be reckoned with in the beauty space
The beauty path to purchase is becoming more complex
Amid an uncertain future in the US, TikTok Shop is emerging as a potent partner for beauty brands
Gen Alpha is rising to meet Gen Z as influential beauty consumers
Sources
Media Gallery
Cosmetics and beauty has been one of retail’s standout categories over the past several years. But as growth slows, brands and retailers will have to look to new audiences and channels to capture opportunities for expansion.
Key Question: What is the outlook for cosmetics and beauty retail and ecommerce sales?
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Key Stat: Online sales growth of cosmetic and beauty products is tapering down, but it remains on track to exceed the overall ecommerce penetration rate, with a quarter of category sales in 2028.
authors
Sky Canaves
Contributors
- Suzy Davidkhanian
- VP, Content
- Vladimir de Leon
- Chart Editor
- Blake Droesch
- Brian Lau
- Senior Forecasting Analyst
- Na Li
- Director, Primary Research
- Wendy Malloy
- Director, Reports Editor
- Jennifer Pearson
- VP, Research
- Sakina Thanawala
- Copy Editor
- Matt Torpey
- Senior Chart Editor
- Emman Velasco
- Chart Editor
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