The trend: Despite persistent inequities in the US healthcare system, Black, Hispanic, and Asian consumers are more positive about health and wellness. They actively look for healthcare information and buy healthcare products online.

This article highlights 3 key takeaways from our just-published “Black, Hispanic, and Asian Consumers’ Healthcare Attitudes and Behaviors” report.

Persistent healthcare disparities in the US restrict access to care, intensify chronic disease, and inflate costs for Black, Hispanic, and Asian Americans.

• Fewer than half of Black and Hispanic consumers visited a primary care physician in the past year.
• In 2024, 43.2% of Black consumers and 49.7% of Hispanic consumers did so compared with 65.2% of all consumers surveyed in our December 2024 US Digital Health survey.
• Black, Hispanic, and Asian consumers are disproportionately affected by cardiovascular disease, cancer, diabetes, kidney disease, obesity, and asthma, per an April 2025 Blue Cross Blue Shield of Michigan report.

Key stat: The US healthcare system could save $2.8 trillion by 2040 by addressing health equity gaps, per a September 2024 report by Deloitte.

Despite healthcare inequities, Black, Hispanic, and Asian populations have high levels of health and wellness satisfaction.