Ad spending growth in Canada will slow in 2025 due to the economic uncertainty of a potentially protracted trade war with the US. Inflation and industry-specific direct hits will be a drag on the economy. Consequently, advertisers will handle budgets more tightly. But the broader shifts in Canada’s ad market that were evident in previous years still apply.

Key Question: How will key ad markets in Canada—digital, connected TV, and retail media—perform amid economic uncertainty and the trade war?

Key Stat: Digital will make up 76.7% of total ad spending in 2025.

This report can help you:

• Determine market sizing (brands, media platforms, agencies, and solution providers)
• Develop a media strategy (brands, agencies)
• Allocate budget for campaigns (brands, agencies)