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Learn More →Canada Retail Media 2025
The Fastest-Growing Digital Advertising Channel Is Delivering Greater Choice to Media Buyers
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Table of Contents
Executive Summary
The retail media market is experiencing rapid innovation
Sources
Media Gallery
About This Report
Retail media will set the pace for digital advertising growth in the coming years as more retailers invest in monetizing the channel and more advertising options become available to media buyers.
Table of Contents
Executive Summary
The retail media market is experiencing rapid innovation
Sources
Media Gallery
Retail media’s rise in Canada has come while the sector is still maturing. In 2025, retail media will make up about one-fifth of the digital advertising market. A handful of key players have led to this rapid growth.
Key Question: How big is Canada’s retail media opportunity?
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Key Stat: Retail media’s share of digital advertising will jump 6.3 percentage points over the next three years.
authors
Paul Briggs
Contributors
- Vladimir de Leon
- Chart Editor
- Na Li
- Director, Primary Research
- Sarah Marzano
- Principal Analyst, Retail Media
- Emma Noyes
- Graphic Designer, Data Visualization
- Oscar Orozco
- Senior Director, Forecasting
- Jennifer Pearson
- VP, Research
- Heather Sprung
- Senior Editor
- Emman Velasco
- Chart Editor
- Paul Verna
- VP, Content
- Max Willens
- Ali Young
- Senior Copy Editor
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