Influencer marketing is becoming a fixture in social media budgets in Canada as influencers gain loyal—and highly engaged—followings. Younger consumers like Gen Zers are particularly engaged, and platforms like Instagram and TikTok cater to creator content and are adept at surfacing compelling influencers.

Key Question: How many social media users in Canada follow influencers?

Key Stat: Sixty-eight percent of internet users in Canada find influencer content credible on social media.