Our annual deep dive into media consumption patterns in Canada shows a continued healthy appetite for media in its multiple forms. Despite total daily time spent with media declining slightly, Canada is among the worldwide leaders in media consumption and digital adoption.

Key Question: What percentage of total media time is spent with digital services and devices in Canada?

Key Stat: Average total time spent with media in Canada will be 11 hours and 4 minutes (11:04) daily this year.

This report can help you:

• Develop media strategy and allocate budget for campaigns (brands and agencies)