Chatbots vs. Chrome: OpenAI, Perplexity browsers are coming for Google’s turf

The news: Google Chrome could soon face intensified competition from OpenAI and Perplexity.

  • On Wednesday, Perplexity launched its long-awaited agentic AI browser, Comet. It’s currently exclusive to subscribers on its $200-per-month Max plan, but other users can sign up on a waitlist.
  • OpenAI is expected to launch its own browser in the coming weeks, per Reuters, bringing more AI tools to its over 400 million weekly ChatGPT users.

Why it matters: AI tools like chatbots already pose a major threat to Google search dominance. Fully featured AI browsers could make it even harder for Chrome to maintain its market share.

  • Google’s global web visits declined 1% YoY in April, according to Similarweb data published by Adweek. In contrast, ChatGPT saw 182% growth and Perplexity saw 181%.

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