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About
ChatGPT and Generative AI
Our Guide to 2023's Most Talked-About Technology—and Where It'll Have the Biggest Impact
Executive Summary
ChatGPT brought generative AI into the limelight when it hit 1 million users in five days. But how valid is the buzz around ChatGPT? We unpack what you need to know: How does generative AI work? Who are the key players? Is ChatGPT ready for prime time? And most importantly: How will the technology change the way we do business?
Key Question: What is generative AI, and what does ChatGPT’s blockbuster launch mean for the future of media and marketing?
KEY STAT: OpenAI’s ChatGPT reached a million users at lightning speed—faster than many other breakthrough apps of the past five years.
authors
Yoram Wurmser, Daniel Van Dyke
Contributors
- Jessica Lis
- Analyst, Technology
- Wendy Malloy
- Director, Reports Editor
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