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Learn More →ChatGPT and Generative AI in Content Marketing
Reality, Hype, What’s Next, and How to Prepare
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Table of Contents
Executive Summary
Where can generative AI have the biggest impact in content marketing right now?
Other promising use cases for generative AI in content marketing.
But generative AI cannot replace content marketers.
How should content marketers prepare?
Sources
Media Gallery
About This Report
What is truly promising with generative AI, and when should content marketers stay human? Here’s how content marketers might use ChatGPT and other AI tools and where they should invest time and resources.
Table of Contents
Executive Summary
Where can generative AI have the biggest impact in content marketing right now?
Other promising use cases for generative AI in content marketing.
But generative AI cannot replace content marketers.
How should content marketers prepare?
Sources
Media Gallery
Executive Summary
AI tools like ChatGPT and DALL-E2 can provide marketers with creative ideas, save them time, and even generate imagery and video for content. But they also present risks such as inaccuracies, copyright infringement, and plagiarism. Here’s a breakdown of the tools’ pros and cons, guidance on where to invest time and resources, and ideas about when to stay human.
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authors
Kelsey Voss
Contributors
- Jennifer Merritt
- Vice President, Content
- Tracy Tang
- Senior Researcher
- Debra Aho Williamson
- Principal Analyst
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