The news: Chime partnered with e.l.f. Beauty to launch a financial literacy game on Roblox called Fortune Island: Earn. Learn. Flex. The game aims to educate young players about money management, per ETIH.

The game: Chime and e.l.f.’s new game is designed to teach players—mainly Gen Zers and Gen Alphans—important financial skills like saving, budgeting, investment protection, and long-term planning through interactive challenges.

Players move through four stages, each tied to a different financial life milestone. They can earn rewards, complete tasks, and level up while learning real-world money skills. The upbeat and positive tone aims to make talking about money feel empowering rather than stressful.