Events & Resources
Topics
See All Topics →Latest Articles
Explore our Research →For Gen Z, a streaming subscription is a one-show commitment
Most employees using AI are saving less than half a workday per week
Gap’s chief entertainment officer must deliver more than viral moments
LendingTree earnings hint at the future of shopping for financial products
OpenAI announces ChatGPT tools for financial services
JPMorgan sports app deal brings financial education to Gen Z
How last year's creator trends are already changing this year's strategies
Commerce media lessons from Sallie’s new education network
OpenAI’s GPT-5.4 sharpens enterprise AI race
Can Quince outgrow its copycat roots?
About
Temu, TikTok, and China’s Ecommerce Players in Western Europe
What Can Brands and Retailers Learn From Their Rapid Rise?
As inflation persists in Western Europe, retailers with roots in China are gaining share of ecommerce sales. Their low prices, extensive variety of merchandise, gamified apps, and relentless advertising campaigns are proving appealing to cost-conscious consumers, even amid mounting concerns over their sustainability credentials and treatment of workers.
Key Question: What’s driving the success of Temu, Shein, AliExpress, and TikTok Shop in Western Europe, and how can local brands and retailers compete?
%20scale(0.100000,-0.100000)%22%0A%20%20fill=%22%23000000%22%20stroke=%22none%22%3E%0A%20%20%3C/g%3E%0A%3C/svg%3E%0A)
Key Stat: Shein, Temu, and Alibaba-owned AliExpress and Miravia had a combined 9% share of Spain’s ecommerce sales value in 2023—up from 6% in 2022.
authors
Carina Perkins
Contributors
- Sky Canaves
- Senior Analyst, Retail & Ecommerce
- Man-Chung Cheung
- Senior Researcher
- Suzy Davidkhanian
- Principal Analyst, Retail & Ecommerce
- Amy Rotondo
- Director, US Research
Access All Charts and Data
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry
Contact Us →
Worldwide HQ
One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844
Sales Inquiries
1-800-405-0844sales@emarketer.com