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Chrome’s New Path for Privacy
A Consent-Based Model Means De Facto Cookie Deprecation
In January 2020, Google announced plans to deprecate third-party cookies in Chrome, sending shockwaves through the advertising industry. In July 2024, Google reversed course.
Key Question: What does Google's decision to continue supporting third-party cookies in Chrome mean for marketers?
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Key Stat: Although third-party cookies will still be supported in Chrome, just over a tenth of total US browsers could be addressable via cookies long term, according to our analysis of StatCounter data.
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Evelyn Mitchell-Wolf
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