Key stat: 41% of CMOs in North America and Europe say they leveraged data, analytics, and measurement to optimize marketing performance—the most common tactic followed by AI, according to March 2025 data from Gartner.

Beyond the chart:

• CMOs are under pressure from CFOs to prove ROI, which results in data and measurement being such a high priority.
• AI is powering 17.2% of marketing efforts, according to Duke, but adoption has been limited due to the learning curve and challenges integrating it into existing workflows.

Use this chart: CMOs and C-suite execs can use this chart to prioritize data and automation to unlock efficiency, reassess resource allocation to focus on high-ROI efforts, and prioritize team training.

Related EMARKETER reports:

• How CMOs Are Using AI to Transform Their Strategies (EMARKETER subscription required)
• How CMOs Balance Brand Integrity and Bravery (EMARKETER subscription required)

Note: Respondents were asked, "In the past 12 months, what actions have you implemented to boost the productivity of your marketing efforts?"

Methodology: Data is from the May 2025 Gartner "2025 CMO Spend Survey." 402 CMOs and other marketing leaders from North America, the UK, and Europe were surveyed during February-March 2025. Respondents represented a mix of industries, company sizes, and revenue levels, with the vast majority reporting annual revenues of over $1 billion.