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About
Commerce Media Ad Buyer Insights 2026
What Does Ad Buyer Spend Signal About Commerce Media Capabilities, Constraints, and the Path to Growth?
Commerce media ad buyer spending reflects more than just budget size. As spend levels change, meaningful differences emerge in buyer maturity, execution challenges, and priorities that matter for commerce media networks (CMNs) operating in a crowded, competitive landscape.
Key Question: How do commerce media ad buyers’ capabilities, challenges, and priorities differ by spend level, and what do those differences reveal about how CMNs can better support, unlock, and scale future investment?
Key Stat: Only 23.5% of commerce media ad buyers spend $50 million or more per year.
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authors
Sarah Marzano
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- Max Willens
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