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Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Connected TV Explainer
What You Need to Know About a Shifting Landscape
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Table of Contents
Report Snapshot
What is CTV?
How big is the CTV advertising market?
Who are the key players in CTV?
What’s driving CTV’s advertising growth?
Where are CTV ad dollars coming from?
How are CTV ads bought and sold?
Sources
Media Gallery
About This Report
This report is a guideline to help marketers understand connected TV through market size estimates, growth projections, and analysis of the complex landscape of ad buyers and sellers.
Table of Contents
Report Snapshot
What is CTV?
How big is the CTV advertising market?
Who are the key players in CTV?
What’s driving CTV’s advertising growth?
Where are CTV ad dollars coming from?
How are CTV ads bought and sold?
Sources
Media Gallery
Report Snapshot
Connected TV (CTV) is one of the hottest ad markets. Its annual growth rate will again outpace total digital ad spending’s growth this year, per our forecast.
KEY QUESTIONS
- What is CTV?
- How big is the market and what’s driving growth?
- How can you buy CTV advertising?
- Which companies are gaining market share?
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KEY STAT: CTV will account for about one-tenth of US total digital ad spending in 2023.
authors
Ross Benes
Contributors
- Tracy Tang
- Senior Researcher
- Paul Verna
- Principal Analyst
- Max Willens
- Senior Analyst
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