The news: US consumers express low trust in social commerce and are primarily more likely to use social shopping tools for discovery rather than actual purchases, per a survey from AfterShip and Ipsos.

• 63% said social commerce is great for finding ideas—but not necessarily purchases. Seventy-six percent of surveyed consumers said they browse social commerce platforms but make purchases on a retailer’s website, with 41% citing security concerns as the reason.
• More than half (52%) of consumers said they don’t trust social media platforms.