The insight: Popular consumer beverage brands might be poised to escape the trading-down effect even as inflation pressures consumers to seek affordable grocery alternatives.

Though some US households are decreasing their soda consumption, strong brands are proving resilient, per a Q4 2024 survey by Big Chalk Analytics.

• Coca-Cola was the most frequently bought brand of carbonated soda by 23.1% of consumers, a gain of 2.9 percentage points since Q2. Pepsi also had solid Q4 support at 14%.