The future of retail media goes through grocery and consumer packaged goods (CPG). This report uses our proprietary first-party research to evaluate ad buyers’ perceptions of 14 of the most important retail media networks (RMNs) for CPG brands—and their performance along 13 attributes.

Key Question: What are the most valuable RMN attributes to CPG digital ad buyers, and how do those RMNs rank?

KEY STAT: CPG advertisers said traffic quality was the most important attribute in an RMN, with an average of 4.43 on a 5-point scale of importance—but the biggest opportunity gap for RMNs to address is with in-store/omnichannel purchase data.