Key stat: 43% of creators and influencers in North America say AI tools help them streamline their workflows, according to April 2025 data from URLgenius. However, nearly a third (30%) say they haven’t noticed any impact.

Beyond the chart:

• 59% of North American creators and influencers use AI tools for content creation or business operations at least occasionally, per URLgenius.
• AI chat tools like ChatGPT and Claude are the top AI tools used by 38% of content creators worldwide, followed by audio tools like Wondercraft or ElevenLabs (21%) and image generation tools like Canva or Midjourney (21%), according to April 2025 data from Wondercraft.

Use this chart: Marketers can partner with AI-savvy creators to boost efficiency, while offering tools and support to those still hesitant. Stay mindful of visibility concerns as platform algorithms continue to evolve.

Related EMARKETER reports:

• AI and the Creator Economy (EMARKETER subscription required)
• A Marketer’s Guide to AI Agents 2025 (EMARKETER subscription required)

Methodology: Data is from the April 2025 URLgenius "Creator Lighting Survey." 121 creators and influencers primarily from North America were surveyed during April 7-16, 2025. 85% of the creators surveyed were URLgenius clients. 74% of respondents reported follower counts exceeding 100,000, and over 80% identified as career or full-time creators. URLgenius is an app-linking platform for marketers and creators.