Key stat: 69% of US Democrats ages 65 and up trust mass media, compared with 17% of US Republicans in the same age group, according to a September Gallup survey conducted by ReconMR.

Beyond the chart:

• US internet users ages 16-64 watch broadcast TV for an average 5 hours, 42 minutes (5:42) a week, according to an August report by GWI.
• The same survey found US internet users listen to an average of three hours and 57 minutes (3:57) of broadcast radio and spend an average of three hours and nine minutes (3:09) with online press a week.

Use this chart: Check this chart before committing to pricey media buys, especially around news coverage. If the audience you’re trying to reach doesn’t trust the news, they might grow skeptical of advertisers who support it.

Related EMARKETER reports:

• Global Media Intelligence 2025: United States (EMARKETER subscription required)
• US Healthcare and Pharma Ad Spending (EMARKETER subscription required)

Methodology: Data is from the October 2025 Gallup report titled "Gallup Poll Social Series: Governance" conducted by ReconMR. 1,000 US adults ages 18+ were surveyed via telephone interviews, including 80% via mobile phone and 20% via landline, during September 2-16, 2025. Respondents were randomly selected from all 50 US states and the District of Columbia. The margin of sampling error for the September 2025 survey is +/-4 percentage points at the 95% confidence level.