Newsletter sign-up
Does my company subscribe?
Contact Sales:1-800-405-0844
EMARKETER
Log in
Become a ClientGet a DemoPricing
ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

Shoppers hate paying for return shipping more than any other part of the process

Article |
 Mar 6, 2026

Doctors expect longer visits as parents seek clarity about pediatric vaccine guidelines

Article |
 Mar 6, 2026

Lowe’s reaches out to Gen Alpha with new rewards program for kids

Article |
 Mar 6, 2026

Meta faces critical questions as AI spending and regulatory scrutiny intensify

Article |
 Mar 6, 2026

J&J launches direct-to-consumer prescription drug site with lower cash prices

Article |
 Mar 6, 2026

The health and fitness industry’s future is subscription-first, not hardware-led

Article |
 Mar 6, 2026

Scam exposure on social platforms threatens brands

Article |
 Mar 6, 2026

Email is consumers’ top marketing channel, but inbox fatigue threatens ROI

Article |
 Mar 6, 2026

How payment providers should react to OpenAI’s Instant Checkout walkback

Article |
 Mar 6, 2026

Capital One joins finance industry layoff trend, sheds 1,100 Discover workers

Article |
 Mar 6, 2026
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER

Digital Coupons

As Consumers Face Economic Stress, Coupons Are a Critical Marketing Tactic

Report by Suzy Davidkhanian  |  Oct 5, 2022
Download
Deck
Share
About This Report
Digital coupons can incentivize buying, increase basket sizes, and introduce new customers to a brand. And they are especially important amid economic uncertainty. Scroll through our 10-slide deck for insight on what you need to know now.
Topics
Coupons
Ecommerce Tactics
Digital Shoppers & Buyers
United States

Digital coupons can incentivize buying, increase basket sizes, and introduce new customers to a brand. And they are especially important amid economic uncertainty. Scroll through the 10 slides below for insight on what you need to know now, including:

  • Our digital coupon users forecast
  • The coupon landscape in the US
  • Consumer preferences
  • Why millennials are the cohort to watch
  • Key takeaways for retailers

authors

Suzy Davidkhanian

Contributors

Amy Rotondo
Director, US Research
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client
Unlock Unlimited Insights with PRO+
EMARKETER

Geographies

EMARKETER

Media Services

Free Content

Contact Us →

Worldwide HQ

One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844

Sales Inquiries

1-800-405-0844sales@emarketer.com

* Copyright © 2026 
EMARKETER Inc. All Rights Reserved.