Executive Summary

As grocery ecommerce approaches 10% of category retail sales, winning at the digital shelf is more critical than ever for consumer packaged goods (CPG) brands. Mastering the right strategies for ecommerce visibility and discoverability can boost sales and improve long-term market share.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

1. Which retail media networks should CPG brands focus on for ecommerce sales?
2. What are the factors affecting retail media ad performance, and who wins at the digital shelf?
3. What are the content and advertising strategies CPG brands should use to manage the digital shelf?

WHAT’S IN THIS REPORT? A look into the growing importance of digital shelf management for CPG brands and strategies to maximize sales in this fast-growing channel.

KEY STAT: US grocery ecommerce will approach 10% penetration of a $1.410 trillion retail category this year, underscoring the critical importance of digital shelf management.