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Learn More →Digital Video Forecast and Trends Q1 2024
Shifting US Video Subscription Revenues Benefit Netflix, YouTube, and Amazon
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Table of Contents
Executive Summary
OTT subscription revenues are on track to surpass pay TV’s
YouTube, Netflix, and Amazon stand out with their subscription offerings
Sources
Media Gallery
About This Report
Netflix and YouTube are siphoning subscription revenues from pay TV’s losses. By the end of 2025, more than half of US video subscription revenues will go to streaming services.
Table of Contents
Executive Summary
OTT subscription revenues are on track to surpass pay TV’s
YouTube, Netflix, and Amazon stand out with their subscription offerings
Sources
Media Gallery
Streaming services are eating up a growing share of consumer entertainment budgets. Netflix has been the biggest benefactor of this trend, but YouTube and Amazon are poised to expand their video subscription businesses.
Key Question: To what degree are subscription revenues shifting from pay TV to streaming?
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Key Stat: More than half (53.5%) of US video subscription revenues will go to streaming services by the end of 2025.
authors
Ross Benes
Contributors
- Zach Goldner
- Forecasting Analyst
- Max Willens
- Senior Analyst
- Yoram Wurmser
- Principal Analyst
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