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Learn More →Digital Video Forecast and Trends Q2 2024
Upfront Advertising Will Outlive Linear TV
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Table of Contents
Executive Summary
Meet the new upfronts, same as the old upfronts
The currency revolution is stuck in neutral
EMARKETER Interviews
Sources
Media Gallery
About This Report
Total upfront ad spending will grow this year, even though upfront TV commitments will decline.
Table of Contents
Executive Summary
Meet the new upfronts, same as the old upfronts
The currency revolution is stuck in neutral
EMARKETER Interviews
Sources
Media Gallery
Upfront advertising is evolving due to streaming’s growth and the emergence of alternative currencies. TV and digital upfront spending will achieve similar levels this year.
Key Question: How much money will advertisers spend on upfront linear TV and digital video ads?
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Key Stat: US upfront linear TV ad spending will fall again this year to $17.53 billion, and it will decline further in 2025, per our forecast.
authors
Ross Benes
Contributors
- Vivian Dong
- Associate Forecasting Analyst
- Evelyn Mitchell-Wolf
- Senior Analyst, Digital Advertising & Media
- Yoram Wurmser
- Principal Analyst
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