The news: Disney and Warner Bros. Discovery’s streaming bundle, which launched last July, is proving to be a strong retention tool, keeping 80% of subscribers three months post-signup, according to new data from Antenna.

• The bundle, which includes Disney+, Hulu, and Max, outperformed standalone streaming services and even surpassed Netflix in retention during the same period. By the end of 2024, the package had attracted 2.2 million subscribers, per Antenna.
• The ad-supported tier costs $16.99 per month, while the ad-free option is $29.99, saving consumers up to 43% compared to subscribing to each service separately.