The news: Yum Brands, owner of major fast food brands like Taco Bell and KFC, is using AI for full-funnel marketing efforts, chief digital and technology officer Joe Park said in an interview with The Wall Street Journal.

• Park said Yum Brands is using a mix of internally developed and third-party AI tools to manage multiple stages of the advertising process, from delivering messages to users to generating the content.
• AI-powered campaigns “generate double-digit increases for us in consumer engagement, leading to more increased purchases,” Park said.