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Learn More →French Canada 2023
Customization Is Key for Brands Targeting Quebec
Download
Table of Contents
Executive Summary
In Quebec, language has fueled the digital gap.
Smartphone penetration is way up.
Social media adoption lags in Quebec.
Streaming video proliferates in Quebec with the help of homegrown services.
TV is king in Quebec.
Quebecois are the news junkies of Canada.
Ecommerce has finally hit the mainstream in French Canada.
How can advertisers tap the francophone market in Quebec?
Sources
Media Gallery
About This Report
Francophones in Canada’s second-largest province have been slower to adopt digital devices and services compared with the rest of the country. But the latest data reveals the increasingly digital lives of Quebecois in 2023.
Table of Contents
Executive Summary
In Quebec, language has fueled the digital gap.
Smartphone penetration is way up.
Social media adoption lags in Quebec.
Streaming video proliferates in Quebec with the help of homegrown services.
TV is king in Quebec.
Quebecois are the news junkies of Canada.
Ecommerce has finally hit the mainstream in French Canada.
How can advertisers tap the francophone market in Quebec?
Sources
Media Gallery
Executive Summary
Canada’s francophones have historically trailed their anglophone counterparts in digital adoption. In 2023, the gap has closed considerably, but the divide still has a meaningful impact on how marketers should plan media strategies in Quebec.
Key Question: How does digital adoption in Quebec affect the media mix and campaign tactics for marketers?
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KEY STAT: Smartphone ownership leapt by 17 percentage points between 2017 and 2022, bringing Quebec more in line with the rest of Canada.
Download
Table of Contents
Executive Summary
In Quebec, language has fueled the digital gap.
Smartphone penetration is way up.
Social media adoption lags in Quebec.
Streaming video proliferates in Quebec with the help of homegrown services.
TV is king in Quebec.
Quebecois are the news junkies of Canada.
Ecommerce has finally hit the mainstream in French Canada.
How can advertisers tap the francophone market in Quebec?
Sources
Media Gallery
About This Report
Francophones in Canada’s second-largest province have been slower to adopt digital devices and services compared with the rest of the country. But the latest data reveals the increasingly digital lives of Quebecois in 2023.
Table of Contents
Executive Summary
In Quebec, language has fueled the digital gap.
Smartphone penetration is way up.
Social media adoption lags in Quebec.
Streaming video proliferates in Quebec with the help of homegrown services.
TV is king in Quebec.
Quebecois are the news junkies of Canada.
Ecommerce has finally hit the mainstream in French Canada.
How can advertisers tap the francophone market in Quebec?
Sources
Media Gallery
authors
Paul Briggs
Contributors
- Angela Kim
- Senior Researcher
- Debra Aho Williamson
- Principal Analyst
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