Gen Z Consumer Payment Habits 2024

Mobile and BNPL Have Momentum, but Cards Still Dominate

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About This Report
Gen Zers are driving growth in both emerging and traditional payment methods as they embrace cards, BNPL, and digital wallets. Payment providers must now align their offerings with Gen Z’s preferences as the cohort’s spending power grows.
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Gen Z’s role in shaping consumer payments preferences will continue to grow alongside their exploding spending power: Average Gen Z after-tax income hit $57,039 in 2023, up 34.7% in just two years, per US Bureau of Labor Statistics. They will be key drivers of buy now, pay later (BNPL) and wallet-based payments. But Gen Zers most prefer credit and debit—thereby cementing these traditional payments’ roles in a digital world.

Key Question: What are Gen Z’s preferred payment methods?

Key Stat: Gen Zers are 61% more likely than other generations to use tap-to-pay technology for debit transactions, per October 2023 Federal Reserve Bank of Atlanta survey data—just one way this generation is reshaping how consumers pay.

authors

David Morris

Contributors

Suzy Davidkhanian
VP, Content
Eleni Digalaki
Donte Gibson
Senior Charts Editor
Erika Huber
Director, Report Editing
Chris Keating
Director, Research
Madan Kumar
Copy Editor
Tiffani Montez
Matt Torpey
Senior Chart Editor
Emman Velasco
Chart Editor
Julia Woolever
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