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Gen Z Social Media Preferences
TikTok and Instagram Are in a Battle Over Stories, DMs, and Video
Instagram and TikTok are two of the most popular social platforms among Gen Z, though how they use each app varies. Our inaugural survey of 1,005 US teens and adults ages 15 to 26 shows how these platforms, along with Facebook, Snapchat, YouTube, and Twitch, stack up when it comes to social activities like viewing Stories, sending direct messages, and watching long videos.
Key Question: For which social activities do Gen Zers prefer Instagram over TikTok—and vice versa?
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Key Stat: Gen Z largely prefers Instagram for sending direct messages and watching Stories, while TikTok has an edge when it comes to livestreaming, short videos, and long videos.
authors
Minda Smiley
Contributors
- Jasmine Enberg
- Principal Analyst
- Na Li
- Director, Primary Research
- Jennifer Pearson
- VP, Research
- Max Willens
- Senior Analyst
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