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Learn More →Gen Z Technology and Media Preferences 2024
Smartphones and Digital Video Content Remain Indispensable
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Table of Contents
Executive Summary
Gen Z has diverse interests but limited digital platforms to explore them
Gen Zers juggle screens and prioritize social media
Sources
Media Gallery
About This Report
The smartphone remains Gen Z’s favorite device, as it’s the quickest way to access digital video and social media. But adoption of CTV and VR continues to rise.
Table of Contents
Executive Summary
Gen Z has diverse interests but limited digital platforms to explore them
Gen Zers juggle screens and prioritize social media
Sources
Media Gallery
Gen Zers are currently ages 12 to 27, and thus have widely varying interests. But there is a lot of overlap in the technology and platforms they use to access information.
Key Question: What are Gen Z’s technology and media preferences in 2024?
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Key Stat: In 2024, 87.9% and 96.0% of Gen Zers will watch digital video or use social media, respectively.
authors
Paola Flores-Marquez
Contributors
- Zach Goldner
- Forecasting Analyst
- David Morris
- Principal Analyst
- Jennifer Pearson
- Minda Smiley
- Senior Analyst, Social Media
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