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Learn More →Gen Z’s Path to Purchase
Our Exclusive Survey Explores How Social Media Influences the Customer Journey
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Table of Contents
Executive Summary
Product discovery: The role of social at the top of the customer journey
Consideration: How Gen Z evaluates new brands and products
Conversion: How Gen Z ultimately purchases new brands and products
Methodology
Media Gallery
About This Report
How does social media influence Gen Z’s customer journey?
Table of Contents
Executive Summary
Product discovery: The role of social at the top of the customer journey
Consideration: How Gen Z evaluates new brands and products
Conversion: How Gen Z ultimately purchases new brands and products
Methodology
Media Gallery
Social media plays an important role in Gen Z’s path to purchase, but it’s still just one piece of the puzzle.
Key Question: How does social media influence Gen Z’s path to purchase?
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KEY STAT: In the past six months, 39% of Gen Z clothing buyers have discovered a new apparel brand or product on social media—more than 10 percentage points higher than clothing shoppers of all ages.
authors
Blake Droesch
Contributors
- Sky Canaves
- Senior Analyst, Retail & Ecommerce
- Suzy Davidkhanian
- Na Li
- Director, Primary Research
- Amy Rotondo
- Director, US Research
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